Some stories deserve to be told in sepia, not pixels.
In a world addicted to filters and fleeting feeds, Castle Lager’s new “Heritage of Craft” campaign pauses time. It rewinds the clock to 1895 — the year South Africa’s oldest beer was first brewed — and finds a way to link that legacy to our modern sporting heartbeat, writes Mark Keohane.
At the centre of this visual time-machine stands Mike Sharman, founder of Retroviral Agency, and one of Africa’s most gifted creative disruptors. Together with Castle Lager’s team, Sharman took a brand known for unity and tradition and
