European and South African club has enjoyed a record-breaking start to the 2026-27 season, with soaring stadium attendances, millions of television viewers and unprecedented demand for finals tickets highlighting the growing appeal of the Investec Champions Cup and EPCR Challenge Cup.
Figures released by EPCR following the opening round show that 253,000 supporters attended matches across the two competitions, representing a 24% increase compared to the corresponding round last season.
The attendance figure marks a record start for the competitions and underlines the appetite for European club rugby, despite ongoing debate about scheduling, travel demands and the financial pressures
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