SA Rugby has entered into a ground-breaking new partnership with global leader in fabric care, OMO, as part of a contract renewal with Unilever. 

The well-known household brand becomes the first in its category to join the Springboks and all national teams as part of OMO’s campaign to champion resilience, perseverance, and the belief that every challenge – every “stain” – is an opportunity from which to grow.

The partnership between SA Rugby and OMO was unveiled at an action-packed event at the Inanda Club in Sandton on Thursday where sports stars, media, and influencers “got down and dirty” in a series of fun sporting activities.

Rian Oberholzer, the CEO of SA Rugby, welcomed the partnership, highlighting its significance for South African sport: “Rugby is more than a game. It’s a test of resilience, endurance, and unity, the attributes with which OMO is associated.

“This is a new relationship for us in a category we have not partnered with before and one that ensures we take rugby into the heart of the South African household. We look forward to exploring this new relationship in a new dimension for rugby over the coming years,” added Oberholzer.

OMO’s confirmed this represented a bold move into sport for the brand as part of its #StayUnbeatable movement, recently launched with a powerful TV commercial featuring Olympian Caster Semenya that brings to life OMO’s philosophy of “Play On” by sharing that true growth comes from pushing forward, no matter how messy life can get.

As part of OMO’s movement, Semenya stands alongside SA Rugby, a symbol of national pride and perseverance, proving that some stains don’t hold you back – they push you forward.

The Unilever partnership is for four years and also includes the renewal of its Dove sponsorship, which now extends across all the SA Rugby national teams.

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Src: TheSouthAfrican.com - https://rugga.co.za/springboks/household-name-joins-springboks-family/