Earlier this week it was announced that Springbok star Cheslin Kolbe had joined forces with THIRSTI in a new partnership, with the beverage company coming up with a clever and comical way of confirming the ambassadorship.
In a brilliant teaser ad that you can see here, a couple of well-known South African personalities raise concerns about a water shortage in Cape Town, before Kolbe pops up to accept accountability, stating: “I am THIRSTI”.
THIRSTI expressed immense enthusiasm in welcoming the well-known Rugby World Cup winner to their ‘family’ as a brand ambassador.
“Cheslin is an exceptional athlete on the field, and an extraordinary human-being off it,” said Michelle Lillico, Head of Marketing for THIRSTI.
“His values, commitment to a healthy lifestyle, and focus on high performance perfectly align with our brand values and product range. We are incredibly excited to have him represent THIRSTI and inspire our consumers. Thank you to his agency Roc Nation Sports International for facilitating this partnership.”
Cheslin Kolbe joins forces with THIRSTI
The South African brand proudly partners with the Comrades Marathon, Cricket SA, Blue Bulls Company, Sharks Rugby and SuperSport United. With renowned marathon runner Gerda Steyn already a brand ambassador, THIRSTI is proud to now also welcome Kolbe as another athlete who perfectly aligns with what the brand stands for.
HOW EXCITED ARE YOU TO SEE CHESLIN BACK IN ACTION FOR THE SPRINGBOKS LATER THIS YEAR?
Let us know by leaving a comment below, or send a WhatsApp to 060 011 0211.
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Src: TheSouthAfrican.com - https://rugga.co.za/springboks/a-thirsti-springbok-joins-new-partner-in-hilarious-ad/
